Let us introduce you to Joe & Eddie, GrowGrows founders and friends for over 8 years! Together, they stormed up the idea for GrowGrows during the pandemic lockdowns of 2020, after Eddie's first daughter, Emmie, was born.

GrowGrows was born out of wanting to create something truly better. Not just more imaginative designs, or softer fabrics, but a brand that would be more sustainable and planet-friendly because after all, it’s not our planet to inherit, it’s theirs.